Privacy Policy

Last updated: Mar 17, 2024

At Tour in Bruges, we value your privacy. In this privacy policy, we explain what personal data we collect, who we work with, how we use, share and protect the data. We encourage you to read this privacy policy carefully.

1. Identity and contact details of the controller and its representative

Name: Patrick Verleye
Trade name: Tour In Bruges
Business form: Sole proprietorship
Business address: Klauwijzerstraat 14; 8200 Bruges
Company number: 0787.725.419
VAT number: BE 0787725419
Represented by: Mr. VERLEYE Patrick
Phone number: +32 497 46 84 33

2. WordPress

2.1 For our website we use WordPress ( This is a service of the company Automattic Inc. Address: 60 29th Street #343 San Francisco, CA 94110 USA. WordPress helps us build and maintain our website, collect essential data to make our website work and improve your experience on our website.

2.2 When you visit our site, WordPress may collect certain information, either automatically or otherwise, such as the information you enter in forms, your IP address, browser type, and usage information. WordPress uses information about website visitors to provide their services to their users and their sites. For example, users may use these services to create and manage their site, sell products and services on their site, flag and combat spammers’ comments, and gather information through polls, quizzes, and other surveys. WordPress also collects and uses data in anonymous, aggregated or pseudonymized form that does not directly identify you. This enables WordPress to understand how you interact with our site so that these services can be optimized and we can provide you with a better user experience. If you would like to learn more about this, please refer to WordPress and Automaticc’s privacy policies regarding website visitor data.

3. Use of WooCommerce and WooPayments plugins

3.1 At Tour In Bruges, we use WordPress’ WooCommerce and WooPayments plugins, on our WordPress website for our online booking and payment services. WooCommerce is a powerful e-commerce solution that allows us to efficiently manage reservations and transactions.

3.2 When you make a booking or payment on our site, WooCommerce and WooPayments collect information such as your name, address, email address, phone number and payment information. This information is necessary to process your booking and payment and provide our services to you.

3.3 For payment processing, WooCommerce integrates with reliable payment gateways through WooPayments. Your payment information is processed securely and is never fully visible to us. WooCommerce and WooPayments comply with industry standards to protect your data.

3.4 The information collected through WooCommerce and WooPayments is used to manage your bookings, process your payments and improve our services. We do not share this information with third parties except as necessary to process your booking or as required by law. We undertake to keep the data collected secure and to comply with relevant data protection legislation. If you have any questions about the processing of your personal data through WooCommerce and WooPayments, please feel free to contact us.

4. Stripe

4.1 At Tour In Bruges, we also offer our customers the ability to make payments through Stripe. When you make a payment through Stripe on our website, you will be asked by Stripe to provide your payment information, such as your name, address, email, credit or debit card information. Stripe processes this data on our behalf and ensures that your financial information is handled safely and securely.

4.2 Tour In Bruges does not access or store your full card details. All payment transactions are processed directly by Stripe. By using this payment service, you acknowledge and consent to the processing of your payment information by Stripe. Want to know more about this? Read their privacy policy.

5. PayPal

5.1 At Tour In Bruges, we also offer our customers the option of making payments through PayPal, a globally recognized payment processor. When you choose to pay via PayPal, you will be directed to the PayPal website or interface to securely enter your payment information.

5.2 When using PayPal, certain personal data, such as your name, email address, and payment information, are processed by PayPal to complete the transaction. PayPal acts as an independent processor of your payment information and operates in accordance with their own privacy policy. Your payment information is processed directly by PayPal and is not accessible by us. The information processed through PayPal is used solely to process your payments and to comply with legal requirements.

5.3 We recommend that you read PayPal’s privacy policy for more information on how they handle personal data. If you have any questions about PayPal’s processing of your payment information, please contact PayPal directly or let us know.

6. Google

6.1 We also use various Google services that may also process data. For example, we use Google Analytics to analyze and improve website usage and show targeted, relevant ads to you. This includes collecting data via cookies about your interactions, browsing habits and preferences on our site. This data helps us understand user behavior for optimization and direct marketing, which is a form of automated profiling. By consenting to the placement of these analytics and direct marketing or advertising cookies, you consent to this data processing for these purposes. Want to know more about cookies? Read our cookie policy.

7. Personal data collected

7.1 Personally Identifiable Information: When using our website, we may collect certain personal information necessary to perform our services or to send you newsletters or updates, such as your name, e-mail address, address, payment information and telephone number. We collect this data only when you provide it voluntarily, such as when making a reservation or booking, subscribing to our services or newsletter, or filling out a contact form.

7.2 Non-Personally Identifiable Information: We may also collect certain non-personally identifiable information when you visit our website, such as your IP address, browser type, operating system and pages visited. This information is used to improve the performance of our website and to analyze our demographics.

8. Use of personal data collected

8.1 We use personally identifiable information collected for the following purposes necessary to adequately perform our services:

  • To best provide our services, walks and guide tours to you.
  • To respond to your questions and requests.
  • To notify you of important changes or updates regarding our products and services.

8.2 We may use collected (non-)personally identifiable information for the following purposes, to the extent you have granted consent:

  • To improve the user experience on our website.
  • To optimize our marketing efforts.
  • To collect statistics about the use of our website.
  • To display and send you relevant and/or personalized marketing communications (such as, for example, news, promotions, advertising, discounts, offers, information about our brand and (new) products or services).

9. Sharing of personal data

9.1 We may share your personal data with third parties, but only to the extent necessary to provide our products and services to you.

9.2 We will not sell, rent or disclose your personal data to third parties for their marketing purposes without your express consent.

10. Retention period of personal data

10.1 We will never store or keep your personal data for longer than is necessary to best provide our products and services to you and to pursue our purposes as described in Article 8. As soon as the information is no longer necessary in the context of our services or the pursuit of our purposes as described in Article 8, we will delete it.

11. Security of personal data

11.1 We take all reasonable technical and organizational measures necessary to protect your personal data from unauthorized access, loss, misuse or alteration. For example, we use encryption technologies and restrict access to your data to authorized personnel.

12. Your rights in relation to personal data collected

12.1 You have the right to access the personal data we have collected from you. You have the right to have it corrected, updated or deleted at any time. You have the right to restrict the processing of your personal data.

12.2 You have the right to object at any time to the use of your data for direct marketing purposes.

13. Complaints

13.1 Should you have any complaints regarding the processing of your personal data, you can always file a complaint with the Belgian Data Protection Authority (

14. Changes in the privacy policy

14.1 Tour In Bruges reserves the right to update or modify this privacy policy at any time. Any changes will be posted on this page along with the date of update. You can access them at any time on this page.

15. Contact

15.1 If you have any questions about our privacy policy, or if you wish to exercise your rights (as described in Article 12, you can always contact us using the following details:

Tour In Bruges
Klauwijzerstraat 14; 8200 Bruges (Belgium)
Phone number: +32 497 46 84 33